WORK WITH ME
I'm a freelance Social Media Consultant and Content Creator helping brands get more storytelling into their content.
Now, I'm not saying brands need to start posting comedy reels, or dancing on camera, but your content does need to make people feel something.
So, how do you do that?
In case you missed it, social media is an entertainment platform.
Generic content just doesn't cut it anymore.
1) A clear strategy
2) Storytelling content
TO PUT IT SIMPLY
I help brands make content that's noticed
and remembered by their ideal audience
our expertise:
We help badass female creative entreprenuers uncover their purpose and find their passion.
I'm baby chambray normcore forage meh. Art party banh mi deep v synth activated charcoal pop-up biodiesel wolf chia poke cold-pressed af brunch ugh tacos.
Pok pok plaid franzen poke hexagon ugh post-ironic actually fingerstache four dollar toast everyday carry prism. Fashion axe PBR&B tofu taiyaki fanny pack banh mi. Irony mumblecore disrupt fam pinterest la croix bicycle rights flannel vaporware retro normcore knausgaard migas taiyaki banjo. Truffaut heirloom chambray adaptogen gastropub direct trade. Hell of chicharrones kogi wolf intelligentsia. Subway tile wolf palo santo, jean shorts hashtag cornhole migas kale chips put a bird on it.
15 years ago, I swapped my TV job for an office job
In my 20's, I performed comedy shows up and down the UK. I worked hard and got some freelance jobs in TV as a Runner, and was lucky enough to work with British comedy greats like Caroline Aherne and Kathy Burke. But adulting took over and a few office temping roles soon became a full-time job.
Since becoming a mum, I realised how important it is for me to be creative professionally. I re-trained as a Social Media Marketer and studied user psychology. Now I get to use the storytelling skills from my performance days in a way that helps build brands. Instead of connecting with a live audience, I connect with a digital one.
WHAT YOU'LL GET FROM ME:
Targeted strategy,
on-brand thinking,
consumer insights,
clear systems,
the occasional joke.
WHAT YOU WON'T:
Generic content,
hoping for the best,
AI-generated copy,
the word "hack",
a promise of virality.
that's what (they) said:
If you want to focus on your business and product and offload the modern necessity of "online engagement" then we must recommend Handpicked Social. The positive results are tangible and measurable against our own attempts at Social Media Management.
- TOM FOX-CONNOR, SINGING CACTUS
Working with Gemma was enlightening, easy, and enjoyable.
- DUNCAN GAMMIE, THE WEE VINOTECA
Gemma picked up my business ethos immediately and within days was talking in my tone of voice, presenting my company the way I would have.
- REBECCA AUSTIN, ENCHANTED GARDEN EVENTS
CASE STUDY:
From dormant to 25k views in 4 weeks
The client was a theatre company running an original family Christmas show for the first time in 2 years. They hired me to lead a 4-week Instagram campaign to promote the show. They had less than 300 followers and nobody had been posting regularly on the account for 2 years.
The show was written for children, and is genuinely funny so the social media content had to be too. I worked with the client to lead with humour, character-driven moments, and playful storytelling. I shot everything on-site and edited each reel in a way that would clearly share the right message, and keep a social media audience engaged.
The results? Over 25k views, almost 500 people actively visiting the profile, and over 100 people tapping the link to buy tickets.
All in just 4 weeks.
Looking for something bespoke?
If you want to discuss something specific or you have a question you want to ask, get in touch via the link below or email me at gemma@handpickedsocial.com